07 sept. Digital marketing strategy – What does it mean?
We live in a digitalized world where everything is a click away. There is no doubt being able to have a successful business means being constantly in touch with digital marketing. In this digital era, the internet has a huge impact on our everyday activities. It has shown us that we can store, communicate, and disseminate information in a fast and convenient way. That’s why being updated with digital marketing techniques is a crucial part of knowing how to manage a company.
3.5 billion searches are conducted on Google every day for discovering new products, find relevant services, and discover useful information. There is no surprise that the majority of marketers, more exactly 89%, say that search engine optimization is a successful process.
The correlation between SEO and digital marketing
SEO (Search Engine Optimization) represents the process of optimizing web pages by making them easier to be found by customers. This way, the user will be able to recognize your business among a thousand other companies. This process ensures a higher ranking in the search engine result pages. In order to achieve this benchmark, your company should not overlook the importance of digital marketing and not think twice about hiring a specialized company.
How does SEO work?
SEO is a crucial aspect of any digital marketing strategy which, with the help of the internet, will store and communicate information in a convenient way. Garnering the huge amount of web traffic will tremendously increase the organic hits of your website. There are some factors that will be taken into account by an SEO expert: selecting the right keywords, improving contextual marketing, and even the video content advertising or creating backlinks.
A budget-friendly service
Investing in SEO services will surely save you a lot of money. How is it possible? With SEO, your goal is not getting in front of people who are not interested in your business but targeting those who are. Your resources will go toward driving traffic interested specifically in your company. This kind of approach will ensure you an organic growth of users, which will help you become a reliable site and you will have more exposure.
Create a digital strategy
For any business, advertising is of utmost need, and overlooking the importance of digital marketing might damage your company’s growth. Your target market won’t be reached if a company doesn’t make use of digital marketing. Creating a digital strategy is an important decision that could imply: more options in Search Engines, concentrate on mobile-friendly approaches, clear website, and quality content, relevant linking, and social media.
A better visitor experience
The more your company will focus on more qualitative visitor experience, the more advantageous your digital marketing strategy will be. Generating great content both with on-page and off-page SEO will improve the usability of the website. Consequently, the users will be more likely to visit the site, since you will gain their trust. Factors that must be taken into account when optimizing your webpage are counted among increasing your page load speed or using keywords. This matter will undoubtedly increase your authority and drive more users to your site. Once you have reached this level of mastering digital marketing, you will achieve more loyal customers and the growth of your company will be ensured.
Off-page and on-page optimization
Things like backlinks profile are a fundamental element of running an SEO campaign. It refers to the quantity and quality of websites that are linking to your company’s site. The purpose of these is to promote your content to bloggers and webmasters, monitoring your company’s mentions across social media, and developing shareable content.
Ultimately, the on-page content must provide value to the visitor. On-page SEO makes up a significant portion of your SEO services. This is the basis of any SEO campaign. Aspects that any SEO agency should take into account include: auditing the page’s information architecture and internal linking structure, creating a sitemap, improving the page’s images, using relevant keywords, analyzing the design and usability of your site.
The key to an easy to navigate website can be the mastering of web designing and website branding, which is also part of digital marketing. In the absence of great web design, you will not gain the people’s trust. Some users might navigate away before even seeing what they have to offer. Things like that will worsen your relation with Google and at the same time will keep it from ranking you higher in the search results. Aesthetically pleasing website design is always of the utmost importance in an online marketing strategy.
Having a digital marketing strategy is surely a complex element in any company. If you want to be noticeable online, you have to work hard for it. How? Knowing what the best cutting-edge practices of digital marketing are. In order to meet the challenges of an ever-evolving field, you must keep updated and work with the best in the industry. Don’t hesitate to leave it to the professionals when it comes to a prosperous online marketing strategy.
The positive user experience and SEO services are strongly intertwined. What is the purpose of having all the information a searcher needs if they can not see it? If they can not find it fast enough, you risk visitors leaving your site and access a competitor’s site instead. That is why addressing your load speed is an essential factor in optimizing a page. This matter gives Google a positive signal and you will rank higher in the search result. People will be more tempted to give importance to all the pages of your site and will be more likely to find the information they need.
Some of the technical SEO issues are solved with the help of our web development specialist. The web development approach is one of the key factors in the ranking process. For example, the architecture of a large eCommerce site must be really carefully web designed. Due to its large amount of pictures and structure, it must be optimized and create a smart site map.
The small blurb that appears below your site title tag can make a big difference for your audience. Its role is to give your users a quick preview of your page. In this way, they will be able to determine if your page is relevant. Your description should fall within a limit of 150-160 characters. This sneak peek could be a decisive factor when it comes to your users’ deciding whether it is worth continuing to stay on your site. A better quality of the experience offered makes the difference.
Keep in mind that social media shares happen 24/7. Although Google does not take the number of social media followers into account when ranking a site, it plays an indirect role in helping users find your page.
When people search for your company or information related to this, social media will always be a great ally for you, since it does have a slightly positive effect on the page ranking. For example, many users use Facebook to search for the information they want. You need to make sure that when it comes to platforms like Instagram, Facebook, or Youtube, you will provide equally high-quality content that will be able to guide them to your site.
SEO company vs. freelancer
It is a common question whether you should choose an SEO company or a freelancer. In the current business landscape, it is not optional having a website, but rather a necessity. In this regard, you will surely need a well-executed SEO strategy. You need to ask yourself: how much am I willing to spend? A company will have higher costs, but you also have to think about the results you expect. A freelancer cannot offer you the same services as a team of people with varying expertise and industry knowledge. On the other hand, many freelancers have worked in agencies and have gained the knowledge before going out on their own. It is up to you what do you consider to be the best for your company’s needs.
It’s a long term process
The fact that the positive effects of digital marketing don’t appear overnight, come as no surprise. Analyzing the content of a site is a long term process that takes time. This is why it is a favorable choice for a company handing over your digital marketing strategy to the professionals. Your success will be guaranteed. Hiring an SEO company will save you a lot of time and money. Taking care of it on your own would mean implementing campaigns and hiring a new employee and the outcome won’t be as expected.
If after the approximately 6 months of collaboration with an SEO agency the results are not the expected ones, consider continuing the collaboration. The problem may come from the fact that the industry in which you operate is highly developed and it is harder to reach the right people. Do not be discouraged and always try to get your content to its best form for the consumers. Their need changes frequently and so may the industry you work in. An investment in an SEO campaign is more profitable, the more time and attention is paid to the small details.