20 Aug What Makes Good UX Design?

UX/UI is the most important aspect of any website and cannot be taken for granted. You may have the best products in the world, but if your website does not have a good UX, you will not earn good profit.

In this blog, we will focus exclusively on good UX design and how to achieve it. So, let’s get started without further delay.

What is UX?

UX stands for User Experience, and it is how a user feels while interacting with your web design, elements, and content overall.

The features of UX include visual design, functions of the user interface, emotional impact of using the website/app and ease of use.

UX aims to meet the needs and expectations of users ensuring the website is easy to navigate, and responsive.

Steps for Ensuring A Good UX Design

You need to follow a systematic process to come up with a good UX design. Let’s have a look at this step-by-step process.

Step 1: Define Your UX goals

Before you determine anything else, it is better to define what you are trying to achieve with your UX. This will ensure that the monitored metrics are in tune with business objectives.

Some of the UX goals can be boosting conversion rates on website/app, improving ease of navigation, enhancing customer satisfaction and reducing drop-off rates during checkout stage.

You can start by writing down a specific UX goal that is in tune with the overall business objective.

Step 2: Collect Feedback

Users feedback is one of the most accurate ways of measuring the effectiveness of your UX. You can ask users about their experience and gather insights about their pain points, and their needs and preferences.

You can use customer service metrics such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS) to determine overall satisfaction.

You can ask users about their experiences & areas of improvement. This can be done by conducting surveys and interviews.

Step 3: Conduct Testing

Usability testing helps in identifying how a user interacts with your website. It can also identify points where they drop-off and tasks they struggle with. This is a real time way to see UX in action.

This can be done using A/B testing, moderated testing and unmoderated testing. Key metrics to gather include tasks success rate, time on task and error rate.

You should conduct these tests on key flows like purchasing a product or signing up for an account on your website.

Step 4: Analyze Data

After conducting the UX research, you should analyze the data to make appropriate decisions. You should look for patterns and common pain points and areas of improvement.

Next, create a report that summarizes key findings, and prioritize areas of improvement based on impact they have and feasibility.

Step 5: Implement Changes & Keep Repeating This Process

After analysis, it is time to implement the findings and improve the UX. After making the changes, continue measuring various parameters to see if there is the desired effect.

Design improvements can be done using wireframing or prototyping tools.

Elements of a Good User Design

There are some elements which are crucial for a good user design. You should focus on these elements and give them priority.

Strategy Element

The strategy element is the first and most important element of UX design and it deals with user needs and understanding business goals. If you define them early on, designers will  be able to create a website/app that satisfies both your business and user.

Scope Element

Scope element in UX design is about functions and features that your website/app will include. After you have decided on business goals and user needs through the strategy element, the scope element will determine what the website/app will do and what it won’t do.

Determining the scope early in development will prevent confusion and delays.

The Structure Element

This element of UX design is about organizing features and content within a product. It will determine how content is arranged and how the users will interact with it.

The structure element will ensure that all information is logically arranged for easy navigation through the website and for finding what they want.

A good structure leads to good UX and allows users to fulfill their objectives efficiently.

The Skeleton Element

This element focuses on layout of interface elements like buttons, text and infographics. It determines where these elements will be placed and how users will interact with it.

This element serves as the blueprint of a website’s visual design, navigation and interaction with the content. It ensures that the website/app operates smoothly and is easy to use.

The Surface Element

This is the final layer with which users interact and includes visual design like typography, colors, icons and images. The surface element combines functionality and aesthetics to ensure good looks along with smooth intuitive operation.

It is all about making the UX design attractive without compromising on usability.

Popular UX Design Software

UX design can become challenging if you do not have the necessary skills or the right UX design software. Let’s have a look at some of the top UX design software.

• Maze

Maze helps in testing UX copy anywhere and anytime. It allows for seamless integration with other UX software like Figma and InVision.

• Zeplin

This software has an accessible workspace that is meant for both designers and non-designers like product managers, developers and content writers.

• Sketch

It is a UX design software that provides all the tools needed to create your design. It has a collaboration provision that allows the entire team to work on the same document at the same time.

• Balsamiq

Balsamiq allows you to focus on wireframing, making the process faster and straightforward. It allows you to collaborate with other designers and takes complexity out of designing.

• Axure

It helps in building and creating realistic and functional prototypes. Axure has powerful widgets that help in making forms, sortable grids and dynamic interfaces.

Wrapping Up…

So, now we have reached the end of the blog, having seen what makes a good UX design, elements of good UX design, and some of the top software for UX design. If you follow the steps mentioned, you can come up with the most appropriate UX design for your website/app.

For your website creation and other IT services requirements, get in touch with Servicii SEO BUCURESTI.