Search Engine Optimization

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THE STEPS OF Search engine optimization

Do you need search engine optimization for your website? Through SEO optimization operations we increase the visibility of your site and improve the performance of your business. Read below how our team can help you get your site on the first page in Google.

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SEO optimization services

We provide SEO optimization services for classic presentation sites, blogs, or online stores. We recommend SEO optimization for improving the site for both human users and search engines (such as Google, Bing, Yandex, etc.).

SEO (Search Engine Optimization) is a special process used to improve the site according to the search engine ranking criteria. The optimization process begins on-site: it refers to the content and the settings of the site. Then, the optimization process continues off-site – Online promotion.

An SEO optimization campaign begins with defining the objectives: increasing sales of a particular product or service, informing customers, creating a specific image of the company, etc.

Below you can find the steps of the optimization process that our team follows.

Site audit - the technical condition of the site

The first step is to analyse the site from a technical point of view. In this way, we will know what its current situation is and what needs to be done technically. Find out what needs to be SEO optimized: if there are links of the site that do not work, if there are too many images, if plugins necessary for optimization are installed, analysis of URLs in the site (if there are duplicates, errors, missing redirect), verification of SSL certificate, speed upload, mobile optimization, Google Analytics and Google Search Console verification, on-page SEO analysis with technical conclusions (meta titles, meta descriptions, alt text, h1, h2).This audit helps us understand and evaluate the workload from a technical point of view.Acest audit ne ajuta sa intelegem si sa evaluam care este volumul de munca din punct de vedere tehnic.
O ilustrare izometrică a cuvântului seo, subliniind optimizarea.
Ilustrație izometrică a unui grup de oameni care optimizează SEO pe un computer.

Competition analysis

It is very important to know who our competitors are and what they do online. Who are the competitors? Depending on our goals, our online competitors are the ones who appear above us when looking for keywords and phrases of interest to us. They will be a position we want to surpass. It is important to analyse: what keywords the respective competitors use, where they are promoted (according to Ahrefs - our basic tool and the second largest database of sites after Google), what needs to be done to reach them and to surpass them: on-page and off-page is the key.

Search and selection of keywords and key phrases

Site content needs to be optimized by using keywords that visitors use when doing a Google search. The search behaviour of those who use Google is different from person to person. 15% of daily searches made by Google users are unique searches.  Keyword analysis and understanding the language of the visitors is a key point in an SEO optimization campaign. Orice cuvant sau expresie cheie are un anume volum de cautare pe Google. Din lista cuvintelor si expresiilor cheie selectam acele cuvinte si expresii care au un volum de cautare mare in Google. Apoi, introducem acele cuvinte cheie in setarile site-ului si in continutul scris / vizual al site-ului. Folosirea in exces a cuvintelor cheie poate dauna la fel de mult precum folosirea prea mica a acestor cuvinte cheie.
Un ecran de computer cu o lupă pentru optimizarea SEO.
Un grup de oameni care optimizează SEO în timp ce stau în jurul ecranului unui computer.

Establishing the SEO strategy: Budget, objectives, implementation deadlines

Depending on the list of keywords, how competitive the industry is, what budget we have available, and what time frame we have - we will establish together an implementation strategy. Resources are limited, competition does not stand still, so we must carefully set our goals. Orice cuvant sau expresie cheie are un anume volum de cautare pe Google. Din lista cuvintelor si expresiilor cheie selectam acele cuvinte si expresii care au un volum de cautare mare in Google. Apoi, introducem acele cuvinte cheie in setarile site-ului si in continutul scris / vizual al site-ului. Folosirea in exces a cuvintelor cheie poate dauna la fel de mult precum folosirea prea mica a acestor cuvinte cheie.

*we can apply some of these steps only if the site is created in WordPress

Your site will perform better with Search Engine Optimization

Use SEO optimization for your online business. We get your site on the first page of Google results. Although it is said that SEO optimization is “priceless”, accountants have brought us down to earth. Details about prices can be found on our SEO PRICE OPTIMIZATION page.

promovare SEO -monitorizare trafic in Google.

Installing Google Search Console and Google Analytics

Google Search Console and Google Analytics are free tools from Google. They are valuable and help us identify the traffic we have on the site if we have errors found by Google, where our traffic comes from, where we are ranking in searching for keywords and phrases.

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Optimizare site - corectarea linurilor.

Correcting links with error

Google Search Console and Google Analytics are free tools from Google. They are valuable and help us identify the traffic we have on the site if we have errors found by Google, where our traffic comes from, where we are ranking in searching for keywords and phrases.

Un bărbat care optimizează SEO un website, tastând pe un laptop cu pictograme pe el.

Implementation of the SSL certificate - https

The SSL certificate is a factor that Google takes into account when classifying sites.Besides, users will receive warning messages that the site is not secure. Most of the time, new users do not enter the site at all. We have experience both in implementing the SSL certificate and in redirecting to the new address (from http to https).

SEO image optimization

Images uploaded to the site can help the site be visible to Google searches. However, incorrectly uploaded images can hinder the site. Optimizing site images influence the way users navigate your site. A site that contains unoptimized images will be difficult to load. Also, the non-optimized site will lose precious seconds of the user’s time.

 

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A site that contains many images that are not optimized for the mobile version, will not be perceived as a trusted site by the search engine. Our team can modify your images on the site to improve the loading speed. Image optimization also refers to assigning keywords to your site’s images. There is a strategy behind the keyword names that we apply.

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Optimizing the Meta Title and Meta Description

Meta titles and meta descriptions are unique elements on each page of the site. The importance of the correct meta title is a highly discussed matter on the internet, but this does not make the correction process simple. Without a specialist in the field, a website cannot have all the meta titles and all the meta descriptions written correctly. The process requires increased attention and experience in the SEO field.

SEO optimization for mobile users

Because we mentioned mobile optimization above, we want to point out that the way the site opens and works on mobile is a potential impediment to ranking higher on Google. A site that is not optimized for the right mobile version will not rank high in Google results. Indexing the content of a site includes the mobile version of the site. Texts that are difficult to read, fonts that are too small or too large, the distance between elements on the page, all of these make it difficult to access certain information from the mobile.

90% of internet users have access to the internet and mobile.

 

In November 2019, the percentage of online visitors on mobile was 48.33%.

People aged 25-34 spend an average of 3 hours and 45 minutes a day online.

Statistics show that a high percentage of internet users in 2020 like to surf on mobile. A person can find online every information he needs. The number of smartphones is growing. Almost half of the inhabitants of our planet have a smartphone that enables them to access the internet. In October 2019, 4.48 billion online visitors were registered via mobile. The time users spent online has tremendously increased in recent years. A website must be created and optimize keeping this aspect in mind.

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Writing and rewriting quality content

Users are very selective and want to find the information they need as fast as possible. They want to understand quickly and well. From this point of view, the texts must be as attractive as possible, but also full of relevant information.

On the other hand, search engines identify texts as relevant by using an algorithm, a calculation method. Therefore, the experience is needed to succeed in combining the requirements and demands of human users with the algorithms used by search engines.

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Creating a Blog on the site

Having a blog on the site helps a lot. Search engines identify new keywords and phrases related to our site.

Another advantage is that the site provides additional information to visitors and helps them make decisions. This information is difficult to present in-depth on the main pages of the site.

Schema Creation

Schema is a programming method that helps search engines better understand information about the site. If done correctly, over time, the scheme can help Google give us a more detailed presentation way when displaying our site.

Site Map implementation

The Site Map must be well thought out and submitted to Google. In this way, Google will be able to understand better the content, the hierarchy, and the links between the pages of the site.

Puncte albastre pe fundal negru îmbunătățite cu servicii SEO în București.

Structuring internal links

A good way to promote “target pages” is through a good internal link structure.

 

Servicii SEO Bucuresti - promovare seo online

Increase the load speed

The loading speed of the site becomes a crucial factor that Google takes into account when showing the results. Even if  Romania generally takes the lead at the speed of the internet, when we talk about mobile devices – the loading speed is vital. It can determine a user to lose patience and leave our site.

Results measurement

To measure the results of an optimization campaign for a website we need to measure traffic. We measure site traffic at the beginning, during the campaign, month by month, and at the end of the SEO optimization campaign.

To measure organic traffic we look at keywords and phrases that are non-brand. The tools used to measure traffic come from your Google Analytics and Google Search Console account. External links built by our team help increase the authority of your domain.

SEO optimization

Every website needs SEO optimization. To increase traffic on a web platform you will need the services of an SEO optimization expert. An online business, a presentation site, or a blog aims to attract visitors. The higher the number of visitors on a web platform, the more valuable this platform is for you.

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Tell us more about your project:

How do we do SEO optimization?

First, we choose an SEO expert or an SEO agency. To make a good choice we must take into account several criteria. Many people choose their SEO experts based on the asking price. Although it is tempting, you must take into account other aspects as well.

What does the presentation site of this SEO optimization expert look like? Does this expert have a portfolio of successful cases? Second, we set goals for the SEO Campaign. What do we want to achieve using SEO? It is clear that optimization services bring many benefits: increasing traffic to the site, increasing sales, increasing the image of your brand.

O imagine izometrică a unui telefon și computer optimizată pentru SEO.

What types of SEO optimization do we need?

Every time the client has the power to choose. Our company offers on-site optimization and off-site as well. If the client has a minimum budget and wants to gradually optimize the page, we recommend optimizing the site’s pages. When each page of the site is optimized correctly, the search engine can easily identify us. Off-site optimization involves building external links. These links connect your site to powerful platforms.

These external platforms can be blogs, news sites, press release sites, advertorials, etc. Off-site optimization is extremely valuable for increasing your authority. These external links confirm the value of your site for the search engine.

How long does it take to see the results of SEO optimization?

When we decide to apply SEO optimization to our web platform we must have a schedule to follow. If your site has not been optimized from the beginning, the work done will be more costly in time and money. If you build a website and choose to apply optimization services from the beginning, the site will grow from day 1. Most SEO clients need to work with a long-standing site that has never been optimized.

Then our SEO optimization expert analyzes the site and the main competitors. Then content changes are implemented (meta title, meta description of each site page). What comes next is the construction of external links to powerful platforms that help increase the authority of the site domain.

Un fundal alb cu sigla verde Servicii SEO Bucuresti.

Do you want to have your site analysed?

Want to rank higher in Google results with your site?

We provide our services with passion and dedication, wherever your business and clients are located.

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