We provide SEO optimization services for classic presentation sites, blogs, or online stores. We recommend SEO optimization for improving the site for both human users and search engines (such as Google, Bing, Yandex, etc.).
SEO (Search Engine Optimization) is a special process used to improve the site according to the search engine ranking criteria. The optimization process begins on-site: it refers to the content and the settings of the site. Then, the optimization process continues off-site – Online promotion.
An SEO optimization campaign begins with defining the objectives: increasing sales of a particular product or service, informing customers, creating a specific image of the company, etc.
Below you can find the steps of the optimization process that our team follows.
*We can apply some of these steps only if the site is created in WordPress
Use SEO optimization for your online business. We get your site on the first page of Google results. Although it is said that SEO optimization is “priceless”, accountants have brought us down to earth. Details about prices can be found on our SEO PRICE OPTIMIZATION page.
Google Search Console and Google Analytics are free tools from Google. They are valuable and help us identify the traffic we have on the site if we have errors found by Google, where our traffic comes from, where we are ranking in searching for keywords and phrases.
Google Search Console and Google Analytics are free tools from Google. They are valuable and help us identify the traffic we have on the site if we have errors found by Google, where our traffic comes from, where we are ranking in searching for keywords and phrases.
The SSL certificate is a factor that Google takes into account when classifying sites.Besides, users will receive warning messages that the site is not secure. Most of the time, new users do not enter the site at all. We have experience both in implementing the SSL certificate and in redirecting to the new address (from http to https).
Images uploaded to the site can help the site be visible to Google searches. However, incorrectly uploaded images can hinder the site. Optimizing site images influence the way users navigate your site. A site that contains unoptimized images will be difficult to load. Also, the non-optimized site will lose precious seconds of the user’s time.
A site that contains many images that are not optimized for the mobile version, will not be perceived as a trusted site by the search engine. Our team can modify your images on the site to improve the loading speed. Image optimization also refers to assigning keywords to your site’s images. There is a strategy behind the keyword names that we apply.
Meta titles and meta descriptions are unique elements on each page of the site. The importance of the correct meta title is a highly discussed matter on the internet, but this does not make the correction process simple. Without a specialist in the field, a website cannot have all the meta titles and all the meta descriptions written correctly. The process requires increased attention and experience in the SEO field.
Because we mentioned mobile optimization above, we want to point out that the way the site opens and works on mobile is a potential impediment to ranking higher on Google. A site that is not optimized for the right mobile version will not rank high in Google results. Indexing the content of a site includes the mobile version of the site. Texts that are difficult to read, fonts that are too small or too large, the distance between elements on the page, all of these make it difficult to access certain information from the mobile.
90% of internet users have access to the internet and mobile.
In November 2019, the percentage of online visitors on mobile was 48.33%.
People aged 25-34 spend an average of 3 hours and 45 minutes a day online.
Statistics show that a high percentage of internet users in 2020 like to surf on mobile. A person can find online every information he needs. The number of smartphones is growing. Almost half of the inhabitants of our planet have a smartphone that enables them to access the internet. In October 2019, 4.48 billion online visitors were registered via mobile. The time users spent online has tremendously increased in recent years. A website must be created and optimize keeping this aspect in mind.
Users are very selective and want to find the information they need as fast as possible. They want to understand quickly and well. From this point of view, the texts must be as attractive as possible, but also full of relevant information.
On the other hand, search engines identify texts as relevant by using an algorithm, a calculation method. Therefore, the experience is needed to succeed in combining the requirements and demands of human users with the algorithms used by search engines.
Having a blog on the site helps a lot. Search engines identify new keywords and phrases related to our site.
Another advantage is that the site provides additional information to visitors and helps them make decisions. This information is difficult to present in-depth on the main pages of the site.
Schema is a programming method that helps search engines better understand information about the site. If done correctly, over time, the scheme can help Google give us a more detailed presentation way when displaying our site.
The Site Map must be well thought out and submitted to Google. In this way, Google will be able to understand better the content, the hierarchy, and the links between the pages of the site.
A good way to promote “target pages” is through a good internal link structure.
The loading speed of the site becomes a crucial factor that Google takes into account when showing the results. Even if Romania generally takes the lead at the speed of the internet, when we talk about mobile devices – the loading speed is vital. It can determine a user to lose patience and leave our site.
To measure the results of an optimization campaign for a website we need to measure traffic. We measure site traffic at the beginning, during the campaign, month by month, and at the end of the SEO optimization campaign.
To measure organic traffic we look at keywords and phrases that are non-brand. The tools used to measure traffic come from your Google Analytics and Google Search Console account. External links built by our team help increase the authority of your domain.
Every website needs SEO optimization. To increase traffic on a web platform you will need the services of an SEO optimization expert. An online business, a presentation site, or a blog aims to attract visitors. The higher the number of visitors on a web platform, the more valuable this platform is for you.
First, we choose an SEO expert or an SEO agency. To make a good choice we must take into account several criteria. Many people choose their SEO experts based on the asking price. Although it is tempting, you must take into account other aspects as well.
What does the presentation site of this SEO optimization expert look like? Does this expert have a portfolio of successful cases? Second, we set goals for the SEO Campaign. What do we want to achieve using SEO? It is clear that optimization services bring many benefits: increasing traffic to the site, increasing sales, increasing the image of your brand.
Every time the client has the power to choose. Our company offers on-site optimization and off-site as well. If the client has a minimum budget and wants to gradually optimize the page, we recommend optimizing the site’s pages. When each page of the site is optimized correctly, the search engine can easily identify us. Off-site optimization involves building external links. These links connect your site to powerful platforms.
These external platforms can be blogs, news sites, press release sites, advertorials, etc. Off-site optimization is extremely valuable for increasing your authority. These external links confirm the value of your site for the search engine.
When we decide to apply SEO optimization to our web platform we must have a schedule to follow. If your site has not been optimized from the beginning, the work done will be more costly in time and money. If you build a website and choose to apply optimization services from the beginning, the site will grow from day 1. Most SEO clients need to work with a long-standing site that has never been optimized.
Then our SEO optimization expert analyzes the site and the main competitors. Then content changes are implemented (meta title, meta description of each site page). What comes next is the construction of external links to powerful platforms that help increase the authority of the site domain.
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